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I prefer a more
compact phone.
I like cinematic
displays.
I take some
photos and video.
I take lots of
photos and video.
I’m only looking to
get the essentials.
I‘m excited to have
the latest features.
We think you’ll like
iPhone 12.





Here's Why


Get all of the latest technology
at an affordable price.


Including a large 6.1”
Liquid Retina Display.


And a breakthrough
dual-camera system.


Here’s how iPhone 12 compares to your iPhone 8.
Camera
Get an unprecedented level of detail with the Wide and Ultra Wide cameras. And capture incredible low-light shots with Night mode.
Battery Life
Watch 4 more
hours of video.
Security
Face ID is easier to use and 20 times more secure than Touch ID.
Data Speed
Download a movie in
mere seconds with 5G.
Display
The edge-to-edge display gives you more room to watch your favorite shows.
Save on your iPhone 12
when you shop at Apple.
latest carrier offers
Save up to $700 when you buy and connect
to your carrier directly from Apple.
only at apple
Get 3% Daily Cash back
with Apple Card.
apple trade-in
Get credit toward a new iPhone when you trade in.
Other options
to consider.
New
iPhone 12 Pro
Our best display available in two sizes
— with an improved camera system.
From $41.62/mo. or $999 before trade‑in
Delivers in 1 week.
iPhone 11
An edge-to-edge display with Face ID
— at a more affordable price.
From $24.95/mo. or $599 before trade-in
Delivers in 1 week.
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iPhone 12

From $29.12/mo. or $699 before trade‑in.

Buy
See iPhone 12
See iPhone 12
Buy iPhone 12
$35.37/mo. or $849 before trade-in.
Delivers tomorrow or pick up today at Apple Palo Alto.
First, choose a finish.
Next, select your options.
Choose your carrier.

Now pick how to pay.
$35.37 for 24 months
before your trade-in.
Pick up today at Apple Palo Alto.
Delivers free tomorrow (30067)
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NEW
iPhone 12 Pro
From $999 or from $34.56/mo.
before trade-in.
6.1" and 6.7"
Super Retina XDR display
5G Cellular
Super fast downloads
Pro camera system
Ultra Wide, Wide, Telephoto lens
A14 Bionic
Fastest chip in a smartphone
Learn More Compare iPhone
Get iPhone 12 Pro
for a great price.
Apple Trade In
Get up to $340 in instant credit when you trade in an eligible device.
Apple Card
Get 6% Daily Cash back with a new Apple card through March.
With Apple Savings
From $669 or $24.96/mo.
Special Carrier Offers
Save up to $700 with the latest carrier deals directly from Apple.
With Apple Carrier Deals
From $659 or $9.97/mo.
Get it delivered tomorrow or in 2 hours for $9.
Returns are always free and easy.
Get extended coverage with AppleCare+.
Buy
NEW
iPhone 12
From $799 or from $29.12/mo.
before trade-in.
5.4" and 6.1"
Super Retina XDR display
5G Cellular
Super fast downloads
Advanced dual-camera system
Ultra Wide, Wide lens
A14 Bionic
Fastest chip in a smartphone
Learn More Compare iPhone
Get iPhone 12
for a great price.
Apple Trade In
Get up to $340 in instant credit when you trade in an eligible device.
Apple Card
Get 6% Daily Cash back with a new Apple card through March.
With Apple Savings
From $469 or $19.36/mo.
Special Carrier Offers
Save up to $700 with the latest carrier deals directly from Apple.
With Apple Carrier Deals
From $439 or $4.75/mo.
Get it delivered tomorrow or in 2 hours for $9.
Returns are always free and easy.
Get extended coverage with AppleCare+.
Buy
iPhone SE
From $399 or from $16.62/mo.
before trade-in.
4.7"
Retina HD display
4G Cellular
LTE speeds
Single-camera system
Wide lens
A13 Bionic
Amazingly Fast
Learn More Compare iPhone
Get iPhone SE
for a great price.
Apple Trade In
Get up to $340 in instant credit when you trade in an eligible device.
Apple Card
Get 6% Daily Cash back with a new Apple card through March.
With Apple Savings
From $219 or $6.37/mo.
Special Carrier Offers
Save up to $700 with the latest carrier deals directly from Apple.
With Apple Carrier Deals
From $199 or $4.36/mo.
Get it delivered tomorrow or in 2 hours for $9.
Returns are always free and easy.
Get extended coverage with AppleCare+.
Buy
iPhone 11
From $599 or from $21.56/mo.
before trade-in.
6.1"
Liquid Retina display
4G Cellular
LTE speeds
Dual-camera system
Ultra Wide, Wide lens
A13 Bionic
Faster than most smartphones
Learn More Compare iPhone
Get iPhone 11
for a great price.
Apple Trade In
Get up to $340 in instant credit when you trade in an eligible device.
Apple Card
Get 6% Daily Cash back with a new Apple card through March.
With Apple Savings
From $349 or $17.96/mo.
Special Carrier Offers
Save up to $700 with the latest carrier deals directly from Apple.
With Apple Carrier Deals
From $319 or $14.97/mo.
Get it delivered tomorrow or in 2 hours for $9.
Returns are always free and easy.
Get extended coverage with AppleCare+.
Buy
iPhone XR
From $499 or from $20.79/mo.
before trade-in.
6.1"
Liquid Retina HD display
4G Cellular
LTE speeds
Single-camera system
Wide lens
A12 Bionic
Amazingly fast
Learn More Compare iPhone
Get iPhone X R
for a great price.
Apple Trade In
Get up to $340 in instant credit when you trade in an eligible device.
Apple Card
Get 6% Daily Cash back with a new Apple card through March.
With Apple Savings
From $359 or $17.96/mo.
Special Carrier Offers
Save up to $700 with the latest carrier deals directly from Apple.
With Apple Carrier Deals
From $329 or $13.97/mo.
Get it delivered tomorrow or in 2 hours for $9.
Returns are always free and easy.
Get extended coverage with AppleCare+.
Buy

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right for you?
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Ways To Save

See All Apple Benefits
latest carrier offers
Save up to $700 when you buy and connect to your carrier directly from Apple.
payment options
Pay in full or monthly.
only at apple
Get 3% Daily Cash back with Apple Card.
apple trade-in
Get credit toward a new iPhone when you trade in.

Accessories

See All iPhone Accessories
Delivers Tomorrow
AirPods Pro
$199
Buy
New
Leather Case with MagSafe
$35
Buy
MagSafe Charger
$39
Buy
Lightning to USB-C
Charging Cable
$39
Buy

Expert Setup And Support

See All iPhone Setup Guides
Online Personal session
Apple Care
iOS 14
quick start

Do More With iPhone

The power of plus
When you put Watch and iPhone together, they add up to so much more.
Airpods
AirPods Pro connects like
magic to your iPhone.
apple music
Stream over 70 million songs ad-free. And get 3 months free.
Magsafe
Snap on a magnetic case, wallet, or both.

Offers

Get up to$399 in credit with Apple Trade In.

Get one year of Apple TV+ free when you buy a new iPhone.

Get 3% cash back today when you buy with Apple Card.

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