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I prefer a more
compact phone.

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displays.

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I take lots of
photos and video.

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get the essentials.

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the latest features.

We think you’ll like
iPhone 12.

Here's Why

Get all of the latest technology
at an affordable price.

Including a large 6.1”
Liquid Retina Display.

And a breakthrough
dual-camera system.

Here’s how iPhone 12 compares to your iPhone 8.

Camera

Get an unprecedented level of detail with the Wide and Ultra Wide cameras. And capture incredible low-light shots with Night mode.

Battery Life

Watch 4 more
hours of video.

Security

Face ID is easier to use and 20 times more secure than Touch ID.

Data Speed

Download a movie in
mere seconds with 5G.

Display

The edge-to-edge display gives you more room to watch your favorite shows.

Save on your iPhone 12
when you shop at Apple.

latest carrier offers

Save up to $700 when you buy and connect
to your carrier directly from Apple.

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Get credit toward a new iPhone when you trade in.

Other options
to consider.

New

iPhone 12 Pro

Our best display available in two sizes
— with an improved camera system.

From $41.62/mo. or $999 before trade‑in
Delivers in 1 week.

iPhone 11

An edge-to-edge display with Face ID
— at a more affordable price.

From $24.95/mo. or $599 before trade-in
Delivers in 1 week.

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iPhone 12

From $29.12/mo. or $699 before trade‑in.

Buy

Featured

Explore five finishes,
in two sizes.

From $29.12/mo. or
$699 before trade-in.

Buy

iPhone 12 Pro

Meet our most advanced
iPhone yet.

From $41.62/mo. or
$999 before trade‑in

Buy

Apple Watch Series 6

See its revolutionary
sensor up close.

From $16.62/mo. or
$399 before trade-in.

Buy

Fitness+

It’s here.
Let’s go.

Discover world-class workouts.
Powered by Apple Watch.

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MacBook Pro

Meet the new
generation of Mac.

From $83.25/mo. or $999
Available for delivery in 1 week.

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More Stories For You

Mac

See how our new Mac models bring next-generation speed and battery life.

Apple watch Studio

Mix and match cases and bands to create your own style.

Apple tv+ first look

Watch the exclusive season
2 Ted Lasso trailer.

magsafe

Discover the family that stays attached and charges fast.

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Offers

Get up to$399 in credit with Apple Trade In.

Get one year of Apple TV+ free when you buy a new iPhone.

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